As a family-owned small business, favored by the hard working blue-collar American, Fish or Die Bait Company continues to provide an array of apparel and hand-made Soft Plastics. With 18 different bait variations, we have anything you’d need when fishing both freshwater and saltwater. Being a veteran and current LEO owned small business inspired by the hundreds of “Mom n’ Pop” Bait Shops throughout our great United States, we strive for nothing other than to help those succeed on the water!
Inspired by the Colonial Militias “All or Nothing” mentality, Fish or Die Bait Company was formed. Providing high quality products that equip the everyday angler with an affordable option for attacking any body of water, our line of Plastic Bait and apparel will give you the confidence needed to succeed when lines get tight.
“Every Cast Is A Battle, Win The War!”